BRANDING

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"A brand defines itself through its brand image and its value proposition."

Gerd Essl / Creative Director

For us, branding is more than just defining the classic four P's and developing a communication strategy from them.

“Branding” is above all the creation of a particularly valuable fifth P: Passion .

 

And it is important to express this noticeably in all facets of a brand.

STRATEGY

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"A good strategy needs one thing above all: a clear goal."

Esther Beringer / Founder & CEO

The success of a communication strategy for a brand or a concept is characterized by the following essential factors: Authenticity and consistency.

 

The basic orientation follows one focus:

The essence of the brand .

 

At the beginning of the development of a solid strategy, there should be a clear positioning . The goals are derived from this.