BRANDING
Robbie Williams Tour Case @ sweatbloodtears
Mike + The mechanics tour case @ sweatbloodtears
motörhead tour case of Mikkey Dee @ sweatbloodtears
Robbie Williams Tour Case @ sweatbloodtears
"A brand defines itself through its brand image and its value proposition."
Gerd Essl / Creative Director
For us, branding is more than just defining the classic four P's and developing a communication strategy from them.
“Branding” is above all the creation of a particularly valuable fifth P: Passion .
And it is important to express this noticeably in all facets of a brand.
STRATEGY
Karl Brazil - Drummer of Robbie Williams and James Blunt - performing in the sweatbloodtears box
view from the stage in the sweatbloodtears box drums
Jost Nickel (Jan Delay) after the SBT-Performance (Anna Imm Photography)
Karl Brazil - Drummer of Robbie Williams and James Blunt - performing in the sweatbloodtears box
"A good strategy needs one thing above all: a clear goal."
Esther Beringer / Founder & CEO
The success of a communication strategy for a brand or a concept is characterized by the following essential factors: Authenticity and consistency.
The basic orientation follows one focus:
The essence of the brand .
At the beginning of the development of a solid strategy, there should be a clear positioning . The goals are derived from this.